why blog?

Let's keep it short. So we can get on with the good stuff.

It all started with the ever-lasting gmail chain. Daily, weekly updates about life. An attempt to feel closer to one another now that we have found ourselves geographically scattered and questioned by the inevitable adult phase of our lives. Very philosophical, we know. Ok, really...it started with clothes. We are just a bunch of girly girls who share an undying enthusiasm for all things fashion. So, we like to keep each other up to date with fresh outfits, cues, questions and more. And by no surprise, the mention of the perfect pair of grey suede boots some times evolves into the expression of our love stories, potential new business ventures, humiliating tales or a random stream of consciousness. It doesn't really matter what we talk about, we are just 7 girls a week trying to make the distance between us disappear.

So the blog is born...